WP Lavori in Corso, licensee for the distribution of the English brand Barbour in Europe and of the American brand Woolrich in the world, and FBP Italia, company based in the outskirts of Ferrara and specialized in the production of fine cashmire knitwear, established a newco for the acquisition of the Avon Celli brand, historic brand of the Italian fashion, characterized by the choice of the finest materials and the more advanced technology in the manufacturing of high-end men knitwear made with cashmere and precious fabrics.

The newco, 54% owned by WP Lavori in Corso and 46% by FBP Italia, has the aim to re-launch the Avon Celli brand in the international luxury market benefiting by the manufacturing technology of the Longastrino’s plant of FBP, which has always been a top quality producer of fine knitwear and by the exclusive distribution of WP, which has always been specialised in the international marketing of leading fashion brands.

Cavour Corporate Finance promoted the initiative and advised the two firms in the definition of the agreements for the acquisition of the brand.