Albert Antonini Mangia
Digital Marketing & Ecommerce
- Degree in Economics at the University of Bari
- Marketing director for Alibaba Group in Southern Europe
- Professor in International Business and Ecommerce Strategy at the Carlo Bo University
- Since 2000 he has been working in the digital sector, following all its evolutions and gaining excellent knowledge and passion for digital marketing and ecommerce.
- Prior to joining Alibaba group, he was responsible for innovation in the digital area of Mediaset.
- Starting in 2005 he held various roles within the Mediaset Group, first as responsible for televoting services and then overseeing the launch of the group’s first apps (TGCOM24, Sport Mediaset and Chi Vuol Essere Milionario); he also managed digital marketing activities for the promotion and communication of all mobile applications and group websites.
- He collaborates with the University of Bari, SDA Bocconi, IULM, University of Roma Tre, LUM University, teaching courses on digital marketing, ecommerce and digital transformation.
- Product manager for Jumpy, the startup of the Fininvest group
- Experience as an officer in the Italian Navy
- Author for Hoepli of “Digital Marketing & Ecommerce”
- Since September 2024 member of the Industry Experts Cavour team and since September 2025 Associate Partner
- Language: English